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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

By: Contributor(s): Publisher: London ; Philadelphia, PA : Kogan Page, 2012Edition: Second editionDescription: xi, 395 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749464912 (hardback)
Subject(s): DDC classification:
  • 658.8 KAP 2012
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4

 658.8 KAP 2012 (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,RA | SHTEx,94603,03,RM 5000170731

Includes bibliographical references (pages [377]-381) and index.