Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Publication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 662 p. : col. ill., col. maps ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0131182404 (pbk.)
- 0132300907 (CD-ROM)
- 9780131182400 (pbk.)
- 647.940688 SHO
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 647.940688 SHO (Browse shelf(Opens below)) | 1 | Available | SHTEx,70002,03,RA | 1001011410 | ||||||||||||
| Main Collection | Taylor's Library-TU | 647.940688 SHO (Browse shelf(Opens below)) | 1 | Available | SHTEx,70002,03,RA | 5000115678 |
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.