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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

By: Contributor(s): Publication details: Englewood Cliffs, N.J. : Prentice-Hall International, c1995.Edition: 3rd ed., Int edDescription: xxv, 815 p. ; 26cmISBN:
  • 0133152197
Subject(s): DDC classification:
  • 659.1 WEL
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Business Studies : 9707