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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

By: Series: Wall Street journal booksPublication details: New York : Free Press, c2007.Description: xvii, 349 p. : ill. ; 24 cmISBN:
  • 0743265718 (hbk.)
  • 9780743265713 (hbk.)
Subject(s): DDC classification:
  • 338.766362 CAP
Contents:
1.The High Road to Profit - 2. Black, White, and Green - 3. How Big Is Tour Negro Market? - 4. Leaders in Theft Fields - 5. The Brown Hucksters - 6. The Cola Color Wars - 7. The View from the Threshold - 8. Crossing the Threshold.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 2, BayNo 3

 338.766362 CAP (Browse shelf(Opens below)) 1 Available SCAFS,70003,03,CL 1000809122

Includes bibliographical references (p. 289-329) and index.

1.The High Road to Profit - 2. Black, White, and Green - 3. How Big Is Tour Negro Market? - 4. Leaders in Theft Fields - 5. The Brown Hucksters - 6. The Cola Color Wars - 7. The View from the Threshold - 8. Crossing the Threshold.