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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin

By: Contributor(s): Series: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, 1997.Description: xxii, 728 p. ; 24cmISBN:
  • 025617802X
Subject(s): DDC classification:
  • 658.84 PEL
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 1

658.84 PEL (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000019255

Accompanied by : Instructor's manual to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. (ca. 568 p. ; 28 cm.), c1998. ISBN 0256271518

Accompanied by : Set of 2 computer disk (3 1/2 in.) : PowerPoint presentation to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. c1997. ISBN 0256271518