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		Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3). Place hold
		Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO 2008] (1). Place hold
		Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 TRO 2010] (1). Place hold

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