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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter.

Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE] (1).
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

by Cheverton, Peter.

Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHE] (2).
Key account management [electronic resource] : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.

by Cheverton, Peter | ebrary, Inc.

Edition: 3rd ed.Publisher: London ; Sterling, VA : Kogan Page, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/04] (1).