Revenue management: Hard-core tactics for market domination / Robert G. Cross.
By: Cross, Robert G.
Publisher: Ney York : Broadway Books, c1997Description: xii, 276 p. : ill. ; 21 cm.ISBN: 0767900332.Subject(s): Revenue management -- United StatesDDC classification: 658.1554Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 24 , Side 2, TierNo 4, BayNo 3 |
658.1554 CRO (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000037083 |
Includes Index.
Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.