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		Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by West, Douglas C \| Ford, John B. (John Battice), 1949- \| Ibrahim, Essam. Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 WES] (1). Place hold
		Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by West, Douglas C \| Ford, John B. (John Battice), 1949- \| Ibrahim, Essam. Edition: 2nd ed.Publisher: Oxford : Oxford University Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 WES 2010] (1). Place hold

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