Taylor's Library

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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 2nd ed.Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 GUM] (1).
Place hold
Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen.

by Gummesson, Evert, 1936- | Van Maanen, John.

Edition: 2nd ed.Publisher: Thousand Oaks, CA : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.0072 GUM 2000] (3).
Place hold