Taylor's Library

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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Publisher: Boston : McGraw-Hill/Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 CON] (7).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 HAW] (2).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: Sixth edition.International edition.Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES 2013] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (2).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 6th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES 2013] (4).
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J [(j.a.)] | Coney, Kenneth A [(j.a.)].

Edition: 7th ed., Int ed.Publisher: Boston, Mass. : Irwin McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 HAW] (2).
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