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Positioning : the battle for your mind / Al Ries, Jack Trout. ; [with a new foreword by Philip Kotler]

by Ries, Al | Kotler, Philip | Trout, Jack [(j.a.)].

Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 RIE] (3).
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack | ebrary, Inc.

Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).
Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO 2008] (1).
Marketing warfare / Al Ries & Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 20th anniversary ed.Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).
Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 TRO 2010] (1).
The 22 immutable laws of marketing / Al Ries and Jack Trout

by Ries, Al | Trout, Jack [(j.a.)].

Edition: Paperback ed.Publisher: England : HarperCollinsBusiness, 1994Other title: Twenty-two immutable laws of marketing..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).