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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-.

Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FIS 2014] (1).
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-.

Publisher: Boston : Houghton Mifflin, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FIS 2008] (3).