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Advertising : principles and effective IMC practice / William Wells ... [et al.].

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (4).
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Advertising : principles & practice / William Wells, Sandra Morarity, John Burnett

by Wells, William, 1926- | Moriarty, Sandra E. (Sandra Ernst) | Burnett, John, 1944-.

Edition: Seventh editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL 2006] (6).
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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (11).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
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Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Wells, William, 1926- | Mitchell, Nancy, 1950- | Wells, William, 1926-. Advertising.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2009] (4).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2012Other title: Advertising and IMC : principles and practice..Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2012] (1).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Tenth edition.Publisher: Boston : Pearson, [2015]Copyright date: ©2015Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2015] (2).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Tenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2015]Copyright date: ©2015Other title: Advertising & IMC : principles and practice | Advertising and integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2015] (2).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (5).
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Creative advertising : theory and practice / Sandra E. Moriarty.

by Moriarty, Sandra E. (Sandra Ernst).

Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 1991] (1).
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Creative advertising : theory and practice / Sandra E. Moriarty.

by Moriarty, Sandra E. (Sandra Ernst).

Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall , c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR] (1).
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Advertising & IMC : principles & practice.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.].

Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.Global edition.Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (1).
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