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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (2).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Essentials of marketing / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr.

Edition: 4th ed.Publisher: Homewood, Illinois : Irwin, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (2).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (8).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 11th ed.Publisher: Boston : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (2).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph. D., Joseph P. Cannon, Ph. D., E. Jerome McCarthy, Ph. D.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth edition.Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2017] (4).
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Basic marketing : a global-managerial approach / P. Cannon, William D. Perreault, Jr., E. Jerome Mc.

by Cannon, Joseph P. (Assistant professor of marketing) | Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 16th editionPublisher: Boston : McGraw-Hill/Irwin, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAN] (2).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2012] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed. Int. ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19 edition, International student editionPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2014] (6).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., Joseph P. Cannon Ph.D., E. Jerome McCarthy, Ph.D.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 14 edition.Publisher: New York : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2015] (2).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.

by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.].

Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CAN 2024] (1).