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Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S.

Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (3).
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S.

Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (2).
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S.

Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY 2010] (1).
Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
Wharton on managing emerging technologies / edited by George S. Day and Paul J.H. Schoemaker with Robert E. Gunther

by Day, George S | Gunther, Robert E, 1960- | Schoemaker, Paul J. H.

Publisher: New York : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4062 WHA] (2).