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The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth.
by Grunig, James E | Grunig, Larissa A | Toth, Elizabeth L. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 FUT]
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Media economics : theory and practice / edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.
by Alexander, Alison, 1949 October 21- [author.] | Owers, James [author.] | Carveth, Rod [author.] | Hollifield, C. Ann [author.] | Greco, Albert N, 1945- [author.]. Edition: Third edition.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/730223]
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A manager's guide to PR projects : a practical approach / Patricia J. Parsons.
by Parsons, Patricia J. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 PAR]
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An integrated approach to communication theory and research / edited by Micheal B. Salwen, Don W. Stacks
by Salwen, Michael B | Stacks, Don W. Publisher: Mahwah, New Jersey : Lawrence Erlbaum Associates, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.201 INT]
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Professional feature writing / Bruce Garrison.
by Garrison, Bruce, 1950-. Edition: 4th ed.Publisher: Mahwah, NJ : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.06607 GAR]
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The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic.
by Sriramesh, Krishnamurthy | Verčič, Dejan. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 GLO]
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Media and the make-believe worlds of children : when Harry Potter meets Pokémon in Disneyland / Maya Götz ... [et al.].
by Gotz, Maya. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23083 MED]
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick. Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23014 RIF]
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Redefining culture : perspectives across the disciplines / edited by John R. Baldwin ... [et al.]
by Baldwin, John R, 1960-. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.01 RED]
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Editing for today's newsroom : a guide for success in a changing profession / Carl Sessions Stepp.
by Stepp, Carl Sessions. Edition: 2nd ed.Publisher: New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.41 STE 2008]
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Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets / edited by Craig E. Carroll.
by Carroll, Craig E. Edition: 1st ed.Publisher: New York : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 COR 2011]
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Communication and organizational knowledge : contemporary issues for theory and practice / edited by Heather E. Canary and Robert D. McPhee.
by Canary, Heather E | McPhee, Robert. Publisher: New York, N.Y. : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4038 COM 2011]
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Intergenerational communication across the life span [electronic resource] / Angie Williams, Jon F. Nussbaum.
by Williams, Angie, 1955- | Nussbaum, Jon F | ebrary, Inc. Publisher: Mahwah, N.J. : L. Erlbaum, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 306.87]
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Media entertainment : the psychology of its appeal / edited by Dolf Zillmann, Peter Vorderer.
by Zillmann, Dolf | Vorderer, Peter. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23019 MED]
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Mixed news : the public/civic/communitarian journalism debate / Jay Black, editor
by Black, Jay. Publisher: Mahwah, N.J. : Erlbaum, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 174.9097 MIX]
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Media diversity and localism : meaning and metrics / edited by Philip M. Napoli.
by Napoli, Philip M. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
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Working with numbers and statistics : a handbook for journalists / Charles Livingston, Paul Voakes.
by Livingston, Charles | Voakes, Paul S. Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.44951 LIV 2005]
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick. Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23014 RIF]
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Public relations theory II / edited by Carl H. Botan and Vincent Hazleton.
by Botan, Carl H | Hazleton, Vincent. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006Other title: Public relations theory two.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.201 PUB]
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