Brandjam : humanizing brands through emotional design / by Marc Gobé.
By: Gobe, Marc
.
Contributor(s): Design Management Institute (Boston, Mass.).
Publisher: New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007Description: xxxii, 319 p. : ill. ; 24 cm.ISBN: 9781581154689 (hardcover); 1581154682 (hardcover).Subject(s): Commercial art | Communication in design | Branding (Marketing)DDC classification: 741.6
Contents:
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 32 , Side 1, TierNo 1, BayNo 2 |
741.6 GOB (Browse shelf) | 1 | Available | SOMAC,37000,02,GR | 5000025712 |
Includes index.
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index.