Taylor's Library

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Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.

by Dooley, Roger, 1952-.

Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8001/9] (1).
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.

by Packard, Vance, 1914-1996.

Edition: Reissue ed.Publisher: Brooklyn, N.Y. : Ig Pub., c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 PAC 2007] (4), TC External Storage [Call number: 659.1019 PAC] (1).
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Persuasion in advertising / [by] John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Publisher: New York : Routledge, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 OSH 2004] (2).
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN 2005] (2).
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Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Publisher: London : Routledge, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 OSH] (1).
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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: London : Kogan Page, 2005Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN] (1).
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-.

Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.108 DIV] (1).
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Advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du Plessis.

by Du Plessis, Erik | Millward Brown (Firm).

Publisher: London : Kogan Page, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 DUP] (1).
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Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.

by Rutsohn, Phil | D.E. Visuals (Firm).

Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PSY] (2).
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No cover image available
Advertising layout [videorecording]

by D.E. Visuals (Firm).

Publisher: Sunrise, Fla. : D. E. Visuals, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.13 ADV] (2).
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang.

Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 FEN 2010] (1).
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Visual persuasion : the role of images in advertising / Paul Messaris.

by Messaris, Paul.

Publisher: Thousand Oaks : SAGE, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 MES] (4).
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Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.

by Stoklossa, Uwe | Rempen, Thomas.

Publisher: London : Thames & Hudson, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 741.67 STO] (1).
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The age of manipulation : the con in confidence, the sin in sincere / Wilson Bryan Key.

by Key, Wilson Bryan, 1925-.

Publisher: Lanham, Maryland : Madison Books : Distributed by National Book Network, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 KEY] (1).
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Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.

by Leiss, William, 1939- [author.] | Kline, Stephen [author.] | Jhally, Sut [author.] | Botterill, Jackie [author.] | Asquith, Kyle, 1981- [author.].

Edition: Fourth edition.Publisher: New York ; London : Routledge, Taylor & Francis Routledge, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 LEI 2018] (2).
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No cover image available
Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin.

by Cronin, Anne M, 1967- | ebrary, Inc.

Publisher: London : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1042] (1).
AdverSelling : how to build stronger relationships and close more sales by applying 26 principles from successful advertising campaigns / James Hassett.

by Hassett, James.

Publisher: [Burlington, MA] : AdverTraining Group, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 HAS] (1).
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Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton

by Maddock, Richard C | Fulton, Richard L.

Publisher: Westport, Conn. ; London : Quorum Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 MAD 1996] (1).
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

by Sutherland, Max.

Edition: Rev. 3rd int. ed.Publisher: Crows Nest, NSW : Allen & Unwin, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 SUT 2008] (2).
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.

by Quattrocchi-Oubradous, Xavier | Bal, Charles.

Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 QUA 2011] (1).
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