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		Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] by Farris, Paul. Publisher: Upper Saddle River : Pearson Education, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2006] (1). Place hold
		Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors. by Leeflang, P. S. H, 1946- [editor.] \| Wieringa, Jaap E [editor.] \| Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- [editor.] \| Pauwels, Koen, 1971- [editor.]. Publisher: Cham, Switzerland : Springer, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.4034] (1). Place hold
		Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T \| Farris, Paul W \| Pfeifer, Phillip Edward, 1951- \| Reibstein, David J. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BEN 2016] (2). Place hold
		No cover image available Statistical modeling for management [electronic resource] / Graeme D. Hutcheson and Luiz Moutinho. by Hutcheson, Graeme D \| Moutinho, Luiz \| ebrary, Inc. Publisher: Los Angeles : SAGE, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
		Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.] by Farris, Paul. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2010] (2). Place hold
		Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery. by Jeffery, Mark, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).