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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
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How to develop a strategic marketing plan : a step by step guide / Norton Paley.
by Paley, Norton. Publisher: Boca Raton, Fla : St. Lucie Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PAL]
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Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
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Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg Søilen.
by Jenster, Per V | Søilen, Klaus Solberg | ebrary, Inc. Edition: 1st ed.Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945-. Publisher: Hampshire : Cengage Learning EMEA, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DOO]
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
by Drummond, Graeme | Ensor, John | Ashford, Ruth. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DRU 2011]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T, 1951- | Hogan, John E. (College teacher) | Zale, Joseph. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2016]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller.
by Nagle, Thomas T, 1951- [author.] | Müller, Georg [author.]. Edition: Sixth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2018]
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam. Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 WES]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan
by Nagle, Thomas T, 1951- | Hogan, John E., Ph. D. Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG]
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell.
by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The 22 immutable laws of branding / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Publisher: London : Profile Books, 2003Other title: Twenty-two immutable laws of branding..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.
by Upshaw, Lynn B, 1947- | ebrary, Inc. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.
by Upshaw, Lynn B, 1947-. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Strategic marketing : an introduction / Tony Proctor.
by Proctor, Tony. Edition: 2nd ed.Publisher: London ; New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PRO 2008]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T, 1951- | Hogan, John E | Zale, Joseph. Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2011]
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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
by Sanders, G. Lawrence | Huefner, Ronald J. Publisher: New York, NY : Business Expert Press, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 SAN 2012]
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