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International marketing / Michael Czinkota, Ilkka A Ronkainen ; [adapted by] Catherine Sutton-Brady, Tim Beal.

By: Contributor(s): Publication details: South Melbourne, Vic. : Thomson Learning Australia, 2008.Edition: Asia Pacific edDescription: xxii, 618 p. : ill., charts, maps ; 26 cmISBN:
  • 9780170130073 (pbk.)
  • 017013007X (pbk.)
Subject(s): DDC classification:
  • 658.84 SUT
Summary: This is a local adaptation of International Marketing (US edition) by Michael Czinkota (Georgetown University) and Illka Ronkainen (Georgetown University). This adaptation combines a theoretical framework with Australian, New Zealand and Asian case studies, research and examples. It highlights the issues that face marketers in the region, as well as the uniqueness of doing business in the Asia Pacific and exporting to and internationalising in other parts of the world.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2

 658.84 SUT (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,AD 5000097065

Includes index.

Includes bibliographical references.

This is a local adaptation of International Marketing (US edition) by Michael Czinkota (Georgetown University) and Illka Ronkainen (Georgetown University). This adaptation combines a theoretical framework with Australian, New Zealand and Asian case studies, research and examples. It highlights the issues that face marketers in the region, as well as the uniqueness of doing business in the Asia Pacific and exporting to and internationalising in other parts of the world.