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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer. by

Edition: 3rd edition.

Publisher: London ; Philadelphia : Kogan Page, 2016

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by

Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.827 BER 2011.

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