Handbook of research on new media applications in public relations and advertising / Elif Esiyok.
Contributor(s): Esiyok, Elif [editor.].
Publisher: United States of America : IGI Global, 2020Description: 1 online resource (599 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781799832041 (e-book).Subject(s): Business/Management, Social ScienceGenre/Form: Electronic books.Additional physical formats: Print version:: Handbook of research on new media applications in public relations and advertising.DDC classification: 659.0285 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.