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Leveraging AI for effective digital relationship marketing / José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors.

Contributor(s): Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025Description: 21 PDFs (634 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9798369353424
Other title:
  • Leveraging artificial intelligence for effective digital relationship marketing
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.800285 23
Online resources: Available additional physical forms:
  • Also available in print.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.800285 (Browse shelf(Opens below)) e-book GENLS,GENLS,03,AD,PPT

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 10/18/2024).