Taylor's Library catalog › Results of search for 'au:"Gummesson, Evert."'

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		Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 2nd ed.Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 GUM] (1). Place hold
		Case Theory in Business and Management [electronic resource] : Reinventing Case Study Research. by Gummesson, Evert. Publisher: London : SAGE Publications, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.0072] (1).
		Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen. by Gummesson, Evert, 1936- \| Van Maanen, John. Edition: 2nd ed.Publisher: Thousand Oaks, CA : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.0072 GUM 2000] (3). Place hold

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