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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.

By: Contributor(s): Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Description: 1 online resource (275 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118828960 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Romancing the brand : how brands create strong, intimate relationships with customers.DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .H35 2014eb
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/27 (Browse shelf(Opens below)) 1 e-book TBSxx,34001,03,CL,PPT

Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.