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Strategies and tools for managing connected consumers / Ree C. Ho, editor. by

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Strategies and tools for managing connected consumers / [edited by] Ree C. Ho. by

Ho, Ree C, 1986- [editor.]

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublisher: Hershey, PA : Business Science Reference, [2020]

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Impact of globalization and advanced technologies on online business models / Ree Ho, Alex Ng, and Mustafa Nourallah, editors. by

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Managing customer-centric strategies in the digital landscape / [edited by] Ree Chan Ho, Taylor's University, Malaysia, Bee Lian Song, MILA University, Malaysia, Poh Kiong Tee, MILA University, Malaysia & Asia Pacific University of Technology and Innovation, Malaysia. by

Publisher: Hershey, PA : IGI Global, [2025]Copyright date: ©2025

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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