Taylor's Library

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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 796.06/98] (1).
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence.

by Kahle, Lynn R | Valette-Florence, Pierre.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.834019] (1).