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The new strategic brand management [electronic resource] : advanced insights and strategic thinking / Jean-Noël Kapferer. by

Kapferer, Jean-Noël

Edition: 5th ed.

Publication details: London ; Philadelphia : Kogan Page, 2012

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer. by

Edition: 3rd ed.

Publication details: London : Kogan Page, c2004

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.8343 KAP.

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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by

Kapferer, Jean-Noël

Edition: Fifth edition.

Publisher: London : Kogan Page, 2012

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.8343 KAP 2012.

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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer. by

Kapferer, Jean-Noël

Publication details: London : Kogan Page, 2001

Other title:

Reinventing the brand.

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.827 KAP.

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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien. by

Edition: Third edition.

Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page, 2025

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien. by

Edition: Second edition.

Publisher: London ; Philadelphia, PA : Kogan Page, 2012

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.8 KAP 2012.

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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors. by

Availability: Items available for loan: Taylor's Library-TU (3)Call number: 658.827 ADV 2017, ...

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Your search returned 7 results.