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Creative advertising concept and copy : a practical, multidisciplinary approach / Georgia-Zozeta Miliopoulou.

By: Publisher: Abingdon, Oxon ; New York NY : Routledge, 2024Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781003330721
  • 9781003858621
  • 9781003858607
Subject(s): Genre/Form: Additional physical formats: Print version:: Creative advertising concept and copyDDC classification:
  • 659.1 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-Perpetual(TC) 659.1 (Browse shelf(Opens below)) e-book SDPSx,83003,03,RA,PPT

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Georgia-Zozeta Miliopoulou is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content & storytelling, and the managerial aspects of creative agency work.