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Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.

Contributor(s): Publication details: Thousand Oaks : SAGE, c2000.Description: xvi, 660 p. : ill. ; 24 cmISBN:
  • 0761918108 (hbk.)
  • 9780761918103 (hbk.)
Other title:
  • Relationship marketing.l
Subject(s): DDC classification:
  • 658.812 HAN
Partial contents:
Pt 1: Domain, evolution, and growth of relationship marketing: alternative perspectives -- Pt II: Conceptual and theoretical foundations of relationship marketing -- Pt III: Partnering for relationship marketing -- Pt IV: Enablers of relationship marketing -- Pt V: Teaching and research implications of relationship marketing - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 3

 658.812 HAN (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR 5000097913

Includes bibliographical references and index.

Pt 1: Domain, evolution, and growth of relationship marketing: alternative perspectives -- Pt II: Conceptual and theoretical foundations of relationship marketing -- Pt III: Partnering for relationship marketing -- Pt IV: Enablers of relationship marketing -- Pt V: Teaching and research implications of relationship marketing - Index.