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The use of artificial intelligence in digital marketing : competitive strategies and tactics / edited by Sandrina Teixeira, and Jorge Remondes.

Contributor(s): Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024]Description: 18 PDFs (318 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781668493267
Subject(s): Additional physical formats: No title; Print version:: No titleDDC classification:
  • 659.14/4 23
Online resources: Available additional physical forms:
  • Also available in print.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 659.14/4 (Browse shelf(Opens below)) e-book GENLS,GENLS,03,AD,PPT

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 11/28/2023).