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Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.

By: Contributor(s): Series: --For dummiesPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2010.Description: 1 online resource (xiv, 392 p.) : illISBN:
  • 9780470632543 (ebk.)
  • 0470632542 (ebk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing research kit for dummies.DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .H96 2010eb
Online resources:
Contents:
Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.83 (Browse shelf(Opens below)) e-book TBSxx,34003,04,CL,PPT

Includes index.

Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.

Description based on print version record.