Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman.
By: Bradburn, Norman M.
Contributor(s): Wansink, Brian | Sudman, Seymour.
Publisher: San Francisco : Jossey-Bass, c2004Edition: Rev. ed.Description: xvi, 426 p. ; 23 cm.ISBN: 0787970883 (pbk.); 9780787970888 (pbk.).Subject(s): Social sciences -- Research![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU | 300.723 BRA (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 1001008997 |
Earlier ed. by Sudman and Bradburn with Sudman named first.
Includes bibliographical references and index.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.