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Managing customer-centric strategies in the digital landscape / [edited by] Ree Chan Ho, Taylor's University, Malaysia, Bee Lian Song, MILA University, Malaysia, Poh Kiong Tee, MILA University, Malaysia & Asia Pacific University of Technology and Innovation, Malaysia.

Contributor(s): Publisher: Hershey, PA : IGI Global, [2025]Copyright date: ©2025Description: 1 online resource (xxvi, 626 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9798369356715
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.8/12 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/12 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RA,PPT

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.