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Media and communication management / Dr. D. S. Verma.

By: Publication details: New Delhi : Pearl Books, c2007.Description: 312 p. ; 23 cmISBN:
  • 9788189979058 (pbk.)
Subject(s): DDC classification:
  • 302.230954 VER
Contents:
1. Communication management - 2. Mass media in India - 3. Marketing and advertising - 4. Education and communication - 5. Communication and presentation - 6. Science communication in India: perspectives and challenges - 7. Mass media vs mass reality - 8. History of communication - 9. Development communication - 10. Managing communication for development - 11. Communication and suatainable development - Bibliography - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 4

 302.230954 VER (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,GR 5000027830

Includes bibliographical references and index.

1. Communication management - 2. Mass media in India - 3. Marketing and advertising - 4. Education and communication - 5. Communication and presentation - 6. Science communication in India: perspectives and challenges - 7. Mass media vs mass reality - 8. History of communication - 9. Development communication - 10. Managing communication for development - 11. Communication and suatainable development - Bibliography - Index.