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What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz

by Buchhloz, Andreas | Wordemann, Wolfram.

Publisher: Chichester : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BUC] (1).
The impossible advantage [electronic resource] : winning the competitive game by changing the rules / Andreas Buchholz, Wolfram Wördemann and Ned Wiley.

by Buchholz, Andreas | Wordemann, Wolfram | Wiley, Ned, 1951- | Buchholz, Andreas. Spielstrategien im Business | ebrary, Inc.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available