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		Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit. by Schwarz, Jason S [author.] \| Chapman, Chris [author.] \| Feit, Elea McDonnell [author.]. Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.830285] (1).
		R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit. by Chapman, Chris [author.] \| Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).

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