Taylor's Library

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Marketing / Richard L. Sandhusen.

By: Sandhusen, Richard.
Series: Business review books. Publisher: Hauppauge, N.Y. : Barron's, c2000Edition: 3rd ed.Description: xv, 559 p. : ill., maps ; 23 cm.ISBN: 0764112775.Subject(s): MarketingDDC classification: 658.8
Contents:
1. The marketing process: basic concepts - 2. The international market: forces and opportunities - 3. Marketing management and strategic marketing planning - 4. The marketing environment - 5. The international marketing environment - 6. Marketing systems - 7. Marketing information systems and marketing research 8. Marketing research: tools and techniques - 9. Consumer behavior - 10. Organizational markets and buying behavior - 11. Market segmentation, targeting, and positioning strategies - 12. Measuring market and sales potential - 13. Product planning I: Product/market growth strategies - 14. Product planning II: product design and development strategies - 15. Establishing pricing objectives and policies - 16. Formulating pricing strategies - 17. Promotion planning I: indirect promotion - 18. Promotion planning II: sales and sales management - 19. Distribution planning I: channel strategy - 20. Distribution planning II: logistics systems - 21. Marketing on the internet.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7

 658.8 SAN (Browse shelf) 1 Available SOMAC,09030,03,AD 5000034345

Includes bibliographical references and indexes.

1. The marketing process: basic concepts - 2. The international market: forces and opportunities - 3. Marketing management and strategic marketing planning - 4. The marketing environment - 5. The international marketing environment - 6. Marketing systems - 7. Marketing information systems and marketing research 8. Marketing research: tools and techniques - 9. Consumer behavior - 10. Organizational markets and buying behavior - 11. Market segmentation, targeting, and positioning strategies - 12. Measuring market and sales potential - 13. Product planning I: Product/market growth strategies - 14. Product planning II: product design and development strategies - 15. Establishing pricing objectives and policies - 16. Formulating pricing strategies - 17. Promotion planning I: indirect promotion - 18. Promotion planning II: sales and sales management - 19. Distribution planning I: channel strategy - 20. Distribution planning II: logistics systems - 21. Marketing on the internet.