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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(3).
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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
by McDonald, Malcolm | Dunbar, Ian, 1951-. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(2).
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Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris.
by McDonald, Malcolm | Morris, Peter. Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(3).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
by McDonald, Malcolm | Institute of Marketing. Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(1).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
by McDonald, Malcolm. Edition: 6th ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(5).
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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC 2011]
(4).
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Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian | McDonald, Malcolm. Marketing planning for services | ebrary, Inc. Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The marketing plan : a pictorial guide for managers / Malcolm H. B. McDonald & Peter Morris.
by McDonald, Malcolm | Morris, Peter. Publisher: Oxford : Butterworth-Heinemann, 1987Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(1).
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