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Media and the American child [electronic resource] / George Comstock and Erica Scharrer.

By: Comstock, George A.
Contributor(s): Scharrer, Erica | Comstock, George A. Television and the American child | ebrary, Inc.
Publisher: Burlington, MA : Elsevier, c2007Description: xiv, 373 p. : ill. ; 24 cm.Subject(s): Television and children -- United States | Mass media and children -- United States | Mass media and teenagers -- United States | Children and violence -- United States | Youth and violence -- United States | Massamedia | Kinderen | Verenigde StatenGenre/Form: Electronic books.Other classification: 05.30 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
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"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.

Includes bibliographical references (p. 307-349) and indexes.

Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.