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		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm \| Dunbar, Ian, 1951-. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (2). Place hold
		Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris. by McDonald, Malcolm \| Morris, Peter. Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (3). Place hold
		Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| Wallace, Elaine. Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2011] (4). Place hold
		No cover image available Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm \| Payne, Adrian \| McDonald, Malcolm. Marketing planning for services \| ebrary, Inc. Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available