Taylor's Library

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Materials and innovative product development : using common sense / Gernot H. Gessinger.

by Gessinger, G. H.

Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 620.11 GES 2009] (1).
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953-.

Edition: 3rd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC] (1).
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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, L. (Leslie) | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2011] (4).
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, L. (Leslie).

Edition: 3rd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2010] (1).
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