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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

by Eastman, Susan Tyler | Ferguson, Douglas A | Klein, Robert A, 1928-.

Edition: 5th ed.Publisher: Burlington, Mass. : Elsevier/Focal Press, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 384.550688 MED] (1).
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Media promotion and marketing for broadcasting, cable, and the Internet [electronic resource] / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

by Eastman, Susan Tyler | Ferguson, Douglas A | Klein, Robert A, 1928- | ebrary, Inc.

Edition: 5th ed.Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 384.55068/8] (1).