The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
By: Capparell, Stephanie
.
Series: Wall Street journal books. Publisher: New York : Free Press, c2007Description: xvii, 349 p. : ill. ; 24 cm.ISBN: 0743265718 (hbk.); 9780743265713 (hbk.).Subject(s): PepsiCo, inc. -- Employees -- Recruiting -- History | African American executives -- United States -- History | Cola drinks -- United States -- Marketing -- History | African American consumers -- United States -- HistoryDDC classification: 338.766362
Contents:
1.The High Road to Profit - 2. Black, White, and Green - 3. How Big Is Tour Negro Market? - 4. Leaders in Theft Fields - 5. The Brown Hucksters - 6. The Cola Color Wars - 7. The View from the Threshold - 8. Crossing the Threshold.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf Transit , Side 1, TierNo 2, BayNo 3 |
338.766362 CAP (Browse shelf) | 1 | Available | SCAFS,70003,03,CL | 1000809122 |
Includes bibliographical references (p. 289-329) and index.
1.The High Road to Profit - 2. Black, White, and Green - 3. How Big Is Tour Negro Market? - 4. Leaders in Theft Fields - 5. The Brown Hucksters - 6. The Cola Color Wars - 7. The View from the Threshold - 8. Crossing the Threshold.