Ted Levitt on marketing
By: Levitt, Theodore.
Publisher: Boston, Mass. : Harvard Business School Pub., 2006Description: viii, 226 p. 23 cm.ISBN: 1422102068 (pbk.); 9781422102060 (pbk.).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LEV (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000034371 |
Includes bibliographical references and index.
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.