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Ted Levitt on marketing

By: Levitt, Theodore, 1925-2006.
Publisher: Boston, Mass. : Harvard Business School Pub., 2006Description: viii, 226 p. 23 cm.ISBN: 1422102068 (pbk.); 9781422102060 (pbk.).Subject(s): MarketingDDC classification: 658.8
Contents:
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LEV (Browse shelf) 1 Available SOMAC,37003,03,GR 5000034371

Includes bibliographical references and index.

Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.