Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Publisher: New York : Best Business Books : The Haworth Reference Press, c2005Description: xiii, 213 p. ; 23 cm.ISBN: 0789022117 (pbk.).Subject(s): Advertising -- EncyclopediasDDC classification: 659.103
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Reference Collection | Taylor's Library-TU | 659.103 CLO (Browse shelf) | 1 | Available | SOMAC,37000,02,CL | 5000044257 |
Includes bibliographical references (p. 201-203) and index.