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Conferences and conventions : a global industry / Tony Rogers.

By: Rogers, Tony.
Series: Events management series.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2008Edition: 2nd ed.Description: xix, 400 p. : col. ill. ; 25 cm.ISBN: 9780750685443 (pbk.).Subject(s): Congresses and conventions -- Economic aspects | Convention facilitiesDDC classification: 060
Contents:
1. A global industry - 2. The structure of the conference industry - 3. The economics of conferences and conventions - 4. Conferenece industry marketing activity - 5. Conference management - an organizer's perspective - 6. Conference management - a venue perspective - 7. A people industry - 8. Leading industry organizations - 9. Trends, issues and future developments - Case studies - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 1, TierNo 4, BayNo 5

 060 ROG 2008 (Browse shelf) 1 Available SOMAC,37004,03,CL 5000144176
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 1, TierNo 4, BayNo 5

 060 ROG (Browse shelf) 1 Available SHTEx,70004,03,CL 5000040701

Includes index.

1. A global industry - 2. The structure of the conference industry - 3. The economics of conferences and conventions - 4. Conferenece industry marketing activity - 5. Conference management - an organizer's perspective - 6. Conference management - a venue perspective - 7. A people industry - 8. Leading industry organizations - 9. Trends, issues and future developments - Case studies - Index.