Taylor's Library

Normal view MARC view ISBD view

Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen.

By: Van der Wagen, Lynn.
Publisher: Australia : Pearson/Hospitality Press, c2005Edition: 2nd. ed.Description: ix, 390 p. : ill. ; 25 cm.ISBN: 1862505357 (pbk.).Subject(s): Special events -- Planning | Special events -- ManagementDDC classification: 394.2068
Contents:
Preface. - Pt. 1. Strategic management. Ch. 1. Introduction to event management. Ch. 2. Event concept development. Ch. 3. Feasibility of event projects. Ch. 4. Event venue and site selection. Ch. 5. Legal compliance. Ch. 6. Business and client relationships. Ch. 7. Event marketing. Ch. 8. Event sponsorship. Ch. 9. Financial management. Ch. 10. Risk management. Ch. 11. Event proposals and bids. - Pt. 2. Operational planning. Ch. 12. Event project management. Ch. 13. Event promotion. Ch. 14. Staging management. Ch. 15. Staffing and volunteer management. Ch. 16. People performance management. Ch. 17. On-site management. Ch. 18. Safety and security. Ch. 19. Spectator management. Ch. 20. Event protocol. Ch. 21. Event catering. Ch. 22. Waste and environmental management. Ch. 23. Event impact and evaluation. - Ch. 24. Careers in a changing environment. - Appendix. - Bibliography. - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TC External Storage
394.2068 VAN (Browse shelf) 1 Available GENxx,GENxx,03,GR 5000078859 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Preface. - Pt. 1. Strategic management. Ch. 1. Introduction to event management. Ch. 2. Event concept development. Ch. 3. Feasibility of event projects. Ch. 4. Event venue and site selection. Ch. 5. Legal compliance. Ch. 6. Business and client relationships. Ch. 7. Event marketing. Ch. 8. Event sponsorship. Ch. 9. Financial management. Ch. 10. Risk management. Ch. 11. Event proposals and bids. - Pt. 2. Operational planning. Ch. 12. Event project management. Ch. 13. Event promotion. Ch. 14. Staging management. Ch. 15. Staffing and volunteer management. Ch. 16. People performance management. Ch. 17. On-site management. Ch. 18. Safety and security. Ch. 19. Spectator management. Ch. 20. Event protocol. Ch. 21. Event catering. Ch. 22. Waste and environmental management. Ch. 23. Event impact and evaluation. - Ch. 24. Careers in a changing environment. - Appendix. - Bibliography. - Index.